omg! best headline ever!





“Scotland’s BrewDog Apologises for ‘Not Giving a S***’ Over Dead Pony Club Pale Ale Marketing Ruling”

Scotland’s largest independent brewery has apologised for its “indifference and nonchalance” towards a ruling by the Portman Group against its Dead Pony Club pale ale.

The Portman Group, a social responsibility body which regulates the British alcohol trade, had ruled that the label used to market Dead Pony Club bottles “encourages both anti-social behaviour and rapid drinking.”

In response, James Watt, co-founder of BrewDog, said in a statement:

“On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a s*** about today’s ruling.

“Indeed, we are sorry for never giving a s***about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.”


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